- Cookie Name: _utmb _utmc, type: persistent, expiry after: 30 minutes, purpose: these cookies work together to calculate how long a visit takes._utmb takes a timestamp of the exact moment when a visitor enters a Website, while_utmc takes a timestamp of the exact moment when a visitor leaves a Website, _utmb expires at the end of the session, _utmc waits 30 minutes, and then expires. (_utmc waits 30 minutes for another page view to happen, and if it doesn't, it expires);
- Cookie Name: _utmz. type: persistent, expiry after: 6 months, purpose: this tracks where visitors came from. What search engine was used. What links were clicked on. What keywords were used. Where they were in the world when they accessed the Website;
- Cookie Name: _utmv, type: persistent, expiry after: 2 years after last visit, purpose: this cookie stores custom variables for each visitor and allows us to use segmentation to better understand our visitors;
- Cookie Name: _ga, type: persistent, expiry after: 2 years after last visit, purpose: this cookie is used to distinguish between Website visitors.